Exploring the Holistic Alignment of Organizational Structure and Corporate Strategy for Sustainable Competitive Advantage in Cross River State's Hospitality Industry

Abstract

Cross River State's hospitality sector faces persistent challenges in aligning organizational structure with corporate strategy, resulting in reduced competitiveness, lower customer satisfaction, and weakened culture. Prior research emphasizes integrating task allocation, coordination, and supervision with visioning, objective setting, and resource allocation as a solution. A survey research design was used to assess the influence of organizational structure on corporate strategy in the local hospitality industry. Data, gathered from 369 valid questionnaire responses distributed among various hospitality segments, was analyzed using simple linear regression and the Statistical Package for Social Sciences (SPSS). The study's findings reveal significant relationships between key elements of organizational structure and corporate strategy in the hospitality industry. Task allocation significantly affects visioning, coordination has a substantial impact on objective setting, and supervision plays a crucial role in resource allocation. Proactive alignment of organizational structure elements with corporate strategy is essential for the hospitality industry in Cross River State, Nigeria. It improves competitive advantage, customer satisfaction, performance, and organizational culture. This alignment fosters growth and sustainability in a dynamic business landscape.