Audu, Y. P. and Nwagbala , S. C. (2024) “Blue Ocean Strategy and Customer Retention in Aluminum Firms in North-Central Nigeria”, Journal of Public Administration, Policy and Governance Research , 2(1), pp. 1–14. Available at: https://jpapgr.com/index.php/research/article/view/56 (Accessed: 23 February 2025).